WIIFM? (What’s In It For Me?)

Over the past couple months, I finally got bold enough to tell a few trusted compadres that I would be starting a business-lifestyle blog.  My ultra-supportive (yet ultra-practical) fiancé immediately peppered me with, well, practical questions: Who’s your target audience? What’s the objective? etc. Fair enough.  I had already ruminated on these questions without drawing final […]