ellevated outcomes logo
ellevated outcomes logo

Flour & Fete

Professional & Creative Services
The Work

Came to Ellevated Outcomes as a solopreneur: custom, edible gifts. $110K revenue.

Product & Pricing

  • Analyzed R&D and production time for every product
  • Created custom product subcategories
  • Simplified customized work into 3 pricing tiers


Marketing

  • Illustrated ideal client persona
  • Conducted ideal client interviews to understand the value proposition from their perspective


Operations

  • Designed annual Capacity Calendar, including business seasonality, CEO Weeks to work on the business, and owner vacations
  • Streamlined order process
  • Order process built around the ideal client, maximizing client delight and the brand’s personality
  • Clarity, plan, & known capacity for seasonality of business & life

+292%

Profitability of 49% of time

5

Order steps, down from 7 pages of written steps

-25%

Number of Products

*Business names have been modified for privacy.