Julie Sellers,
CEO & Client Strategist
After a bold move from Europe to the US, Julie Sellers founded Ellevated Outcomes to offer a new service for creative entrepreneurs: customized business strategy and advice that will change the trajectory of their businesses and lives.
In early 2017 Julie completed her Executive MBA in Paris, France while simultaneously building a multi-million dollar financial services business in London, England. Prior to London, Julie resided in Boston, Massachusetts where she advised c-suite executives on where to expand their business internationally, what new products they should add to their company’s portfolio, and how to streamline sales and operations to increase revenue while decreasing effort.
After years spent developing her personal business strategy, 2017 presented the perfect opportunity to take action. Julie packed up her family and moved to Nashville: the ideal place to build a company that married Julie’s love of business and unique international experience with a longing to work with creative entrepreneurs.
Julie has worked with new and existing businesses in several dimensions:
- Building new practices with infrastructures that are primed for growth.
- Realigning businesses with target markets that magnify their strengths and create more profitable opportunities.
- Creating new services and pricing models.
- Assessing new business opportunities – advising when to expand and when not to.
As a lifelong student of business, Julie asks “Why?”… a lot : ) taking no assumptions for granted. Most importantly, she revels in helping others visualize a future that is aligned with personal and professional goals, then devising a strategy, actions, and accountability plan to get them there.
Her strategy superpower is Marketing & Finance.
Erin Wolff,
Client Strategist
Erin joins Ellevated Outcomes with the ideal range of experiences in corporate retail, consulting, and building hospitality brands. She’s managed product categories and teams at for UnCommonGoods and Rodale Inc; consulted for FTD and ProFlowers; and is an entrepreneur herself, owning eco-hospitality businesses Ironwood & Pomelo Grove.
Her skills include creative visioning, product assessment, financial planning, and strategy development + execution. She’s that weirdo that gets joy from building complex excel spreadsheets (I mean, not weird to us but…). In her corporate and consulting roles, she’s specialized in product management: analyzing which products to cut, where to double down, and spotting opportunities to build new.
She is equally analytical and creative. While attending undergrad at UVA, she was a chemistry major, choreographed for the Dance Company, and sewed costumes for the drama department. She thrives in the fast paced and challenging world of the entrepreneur and tackles work with a levelheaded and solution-oriented approach. While loving technical work, Erin is an empathetic soul and leads with people first.
Erin lives with her husband, baby daughter, and three cats in her 1960s East Nashville ranch home. She loves doing 1000+ piece puzzles, boogie boarding at the beach, and baking cakes.
Her strategy superpower is People.
Cara Jackson,
Client Strategist
Cara is a well-known, attention-commanding lawyer and business manager in the Nashville Creative market. She began her career in NYC at Rodale Inc, working in corporate communications, business development, and business affairs. In 2007, Cara relocated to Nashville to work at Bass, Berry & Sims as an associate in the Intellectual Property & Technology Group, where she counseled start-ups to publicly traded companies on IP matters. She later transitioned into a business development and strategic role with the firm, as the Managing Director for the Corporate & Securities Practice.
In 2015, Cara jumped into entrepreneurship, launching a business management firm for creative businesses, with 40+ clients, whose needs ranged from business formation and capital raising, to building infrastructure and streamlining processes.
Cara studied English at Vanderbilt University, then earned her J.D. from Benjamin N. Cardozo School of Law in NYC. She is licensed to practice law in New York and Tennessee.
She spends most of her time, professionally and personally, supporting the arts and creative community. She’s served as President of the Board of Directors for the Nashville Opera and on the Board of Ten Thousand Villages.
A former New Yorker and East Nashvillian, these days you can find her living in Brentwood (a bit reluctantly). However, she’s found the upsides of suburban life to be: plenty of space for her husband, sweet old dog, and room to exercise her love for interior design. When she’s not dreaming up new designs for her home, you can find her shopping, spending time in the mountains of NC, and getting lost in cult documentaries.
Her strategy superpowers are Legal & Business Development.
Tammy McCammon-Tracy,
Outcomes Champion
Tammy is a corporate-minded, get-it-done professional by trade; and a small business creative, by heart. She’s a collaborator, who enjoys helping individuals, teams, and organizations meet their goals through project management and a proactive plan.
She believes that successfully achieving new outcomes requires:
- A shared mission and vision
- Communication and collaboration
- Delivery of a quality product
- Continuous improvement
Her skill set includes strategic planning, project management, change management, and organizational support. You should also know that she has a deep love for office supplies, color coding, and lists. She’s never without a highlighter.
Tammy has two children: a son who lives in Minnesota and a daughter who lives in Nashville, along with her English Springer Spaniel Reid. She enjoys family, traveling, sports, and working on her new home.
Her strategy superpower is Project Management.