The Foundation

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Meet the Team Behind Ellevated Outcomes

Ellevated Outcomes exists to help creative entrepreneurs build profitable and sustainable businesses without losing what makes them exceptional.

Through personalized strategy, objective insight, and consistent accountability, we guide small business owners from overwhelm into clarity, confidence, and decisive leadership. Our work goes beyond business growth. We develop stronger, more capable small business CEOs who think strategically, lead effectively, increase profitability, and create lasting impact.

Think of us less as a small business coach focused on mindset, and more as the strategic partner embedded in your business.

At our core, we believe success and creativity are not at odds. We’re here to prove that businesses can be both financially strong and deeply intentional in how they operate.

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The Ellevated Outcomes Story

After years of working at the highest levels of business, our founder, Julie Sellers, saw firsthand what it takes to grow and scale a company.

She spent over a decade inside a multi-billion-dollar organization, advising executives, building businesses internationally, and leading in a global role.

But over time, the work began to change. Less focus on strategy and problem-solving. More energy on navigating politics and egos.

She wanted to get back to the art of business. Thoughtful strategy. Clear decision-making. Working with people building something meaningful.

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At the same time, she held a long-standing belief: success and creativity can amplify each other.

You can build a profitable, high-performing company while
still being intentional, thoughtful, and deeply connected to the work.

Ellevated Outcomes was created to bring that belief into practice.

A place where creative entrepreneurs can access high-
performance strategy, without losing what makes their business personal. Growth is not just possible, but clear, focused,
and propels the kind of business they set out to build in the first place.

Your Team

Julie Sellers

CEO + Client Strategist

Julia Dyer

Studio Lead + Client Strategist

Ajanta Kalyanpur

Client Strategist

Frequently Asked Questions

A coach works on you. A consultant works on a problem. We work on your business.

This distinction matters more than it might seem. A strategy coach is focused on mindset, accountability, and personal development. A consultant proposes a solution for a specific problem, hands you a document, and leaves.

We don’t do either of those things. Think of us as your fractional business advisor, embedded in your business without the overhead of a full-time hire.

We’re your outsourced Strategy Department. We get to know your business as well as you do: your numbers, your people, your clients, your vision, and the gap between where you are and where you want to go. Then we stay. We build the strategy, and we execute it with you.

The other difference is what we’re optimizing for. A lot of business advice focuses on short-term growth. We optimize for sustainable, profitable growth. Sometimes this means telling a client the thing they want will cost more than it’s worth. That kind of honesty is only possible when the relationship is built for the long term.

There’s never a perfect time. But there are three signs that it’s the right time.

  1. You’ve stopped moving forward. Not because you’re not working hard, but because the results are not congruent with the effort. Some part of you knows that what got you here won’t get you there.
  2. You realize that you can’t see the picture clearly when you’re inside the frame. Every business owner has blind spots. The closer you are to your business, the harder it is to diagnose what’s actually in the way. That’s not a personal failing. It’s just the nature of being inside something.
  3. The opportunity in front of you feels larger than your current capacity. You can see what’s possible. You just can’t get there alone.


If any of these resonate, the honest answer is: the right time is probably now. Not because there’s urgency, but because the cost of waiting is real. Reacting isn’t a strategy. And every month without action is a month of lost, compounding returns.

When you’re ready, we’ll be here. And if you’re not sure whether you’re ready, that conversation is exactly what a consult is for.

Most of the challenges we work on fall into one of six areas. Pricing that isn’t creating sustainable profit. Marketing that isn’t reaching the right people. Operations that depend too heavily on you. A team structure that has been built around people’s desires instead of what the business needs. Finances that are generating revenue without generating profit. And the hardest one: a founder who is still running the business like a founder, when what the business needs is a CEO.

These challenges rarely arrive alone. A pricing problem is usually also a clarity problem. A team problem is usually also a vision problem. Part of what we do is help you see which thread to pull first, so that everything else starts to move.

Strategy is not about doing more. It’s about doing fewer, simpler things that get better outcomes.

Most business owners are operating reactively because they have to. They’re responding to the urgent thing in front of them: the difficult client, the hiring issue, the cash flow pressure, the opportunity that suddenly appeared. Over time, that creates a business shaped by circumstance rather than intention.

Strategy is the process of stepping back far enough to evaluate where the business is actually trying to go, what is getting in the way, and which decisions will create the greatest long-term impact. It’s knowing what to prioritize, what to ignore, and what to double down on.

A good strategy creates clarity. It aligns your operations, pricing, marketing, team, and leadership around a business that is sustainable, profitable, and built to grow on purpose.

Careers

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Careers

Some careers happen by accident. This one is chosen.

Ellevated Outcomes attracts a specific kind of person to become a Client Strategist: not a particular background or title, but a specific way of moving through work and life.

The people who thrive at Ellevated Outcomes have made a specific choice: to do work that sharpens their thinking, alongside people who hold themselves to a high standard, in service of something that matters. They’re not looking for an easier path. They’re looking for the right one.

They bring a credible foundation in business, typically an MBA or operational experience working directly for founders or c-suite executives, and they have spent their careers deliberately placing themselves in environments to grow their skills. They know the difference between organizations that develop people and organizations that simply extract output, because they have experienced both. They are quietly confident, open to guidance without losing their own perspective, and comfortable making decisions in complexity without waiting for perfect information.

They’ve also done the harder personal work of understanding how they want to live, not just how they want to work. They are thoughtful about their time, their relationships, and their contribution. They bring range and depth in equal measure, and they have chosen to do this work within a team because they believe both their thinking and their lives are better for it.

If you see yourself in this, we’d like to meet you.

Our Approach to Hiring

We do not post roles and wait. We’re always on the lookout for people
who are serious about the art of business strategy. We hire when we
find the right person, not when a requisition opens.

Our process is designed to be mutual. We want to understand how you think, what environments have shaped you, and what kind of work pulls you in. You should be evaluating us just as carefully.

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How to Express Interest

To be considered, please submit a Strategist Submission Packet to letsworktogether@ellevatedoutcomes.com with the subject line “Strategist Submission Packet, [Your Name].” 


The packet must include three things:

  • Your resume, with context on the environments you have operated in and the leaders you’ve worked for;
  • A work sample that demonstrates strategic, analytical, operational, or cross-functional thinking, with a brief written or recorded walkthrough of your role and the decisions behind it;
  • A short video introduction of five to ten minutes, answering why Ellevated Outcomes appeals to you, what aspects of the work stand out, and what type of business challenges excite you.

We review every submission carefully. If there is a potential fit, we will be in touch.

Julie Sellers

Julie Sellers

CEO + Client Strategist

Julie Sellers builds things that last.

As the founder of Ellevated Outcomes, she is the strategist behind some of the most consequential growth decisions made by founder-led businesses, bringing proprietary frameworks, deep pattern recognition, and the kind of embedded client relationship that makes real change possible. Her work focuses on what actually moves the needle: optimizing existing businesses, refining positioning and pricing, and guiding critical decisions around growth and expansion.

Her background is both global and operational. Julie completed her Executive MBA at HEC Paris, one of the world’s leading business schools, while simultaneously building an insurance business in London. Before that, she advised C-suite executives on international expansion, product development, and operational efficiency. She’s also held roles in Business Development and Underwriting, opening new markets and analyzing risk. Julie isn’t a theorist. She does the work.

At Ellevated Outcomes, she leads with the same precision she brings to client engagements. She sees people more clearly than they see themselves, then holds that vision for them until they’re ready to hold it on their own. She is direct, exacting, deeply invested, and has become one of the most trusted creative business advisors for founder-led businesses.

Julie is for founders and people who want to do the best work of their lives. People who have already proven something yet know there is a more expansive, more intentional version of it waiting for them. People who want a real relationship with their advisor, with their work, and with the team they’re part of, not just a deliverable or a job description. People who can handle honesty and are hungry for it. People who are building something that matters.

Julia Dyer

Julia Dyer

Studio Lead + Client Strategist

Julia is a strategist and process architect with experience across Fortune 100 corporations, high-growth startups, and creative nonprofits. Her background spans product development, marketing, operations, and data analysis, with a consistent focus on helping ambitious companies grow with greater clarity, structure, and discipline. She began her career in Washington, DC, in strategy and analytics roles, partnering closely with executives to translate performance data into actionable direction and build systems that supported smarter decision-making.

After relocating to Nashville in 2016, Julia worked across product, marketing, and operations at Nashville Fashion Alliance and VF Corporation. In 2018, she co-founded Nashville Design Week, gaining firsthand experience building and leading a growing organization from the ground up. She later earned her MBA from UCLA Anderson School of Management, where she worked closely with startup founders and deepened her focus on the intersection of design, psychology, and business.

Across every stage of her career, Julia has stepped into the role of trusted right hand, helping leaders clarify priorities, strengthen communication, and create processes their teams can actually execute. She now splits her time between Nashville and Los Angeles, bringing a strategic yet deeply human approach to leadership, operations, and growth.

Ajanta Kalyanpur

Ajanta Kalyanpur

Client Strategist

Ajanta Kalyanpur is a Client Strategist with over two decades of experience across finance, real estate, and retail design and development. She brings a strong combination of analytical rigor and real-world execution, helping translate business goals into clear, measurable results.

She began her career in New York City in investment banking, building a foundation in financial analysis, client management, and strategic communication. She later moved to Los Angeles, where she led retail expansion for direct-to-consumer brands including Reformation and Cotopaxi, overseeing projects across domestic and international markets and bringing complex, large-scale initiatives to life.

Ajanta holds an MBA from The Wharton School and degrees in Economics and International Relations from Tufts University. Her work is defined by disciplined thinking, a global perspective, and an ability to connect strategy to execution in a practical, actionable way.

At Ellevated Outcomes, Ajanta helps clients navigate complex decisions, identify opportunities for growth, and move forward with clarity and confidence.