Studio Meridian

Professional & Creative Services

The Work

Came to Ellevated Outcomes as a 6-person marketing agency. $1.3M revenue.

Product & Pricing

Analyzed profitability of each service offering
Packaged services
Streamlined pricing
Set retainer minimums

Marketing

Illustrated 2 B2B ideal clients
Defined the value proposition from their perspectives

People

Created current, 1-year, and 5-year Org Charts
Wrote Position Agreements for all roles
Promoted from within
New hire to backfill promotion

The Outcomes

More revenue with fewer clients: 8 new clients in new, high-value packages
Refined pricing so it revolved around the business, not the owner’s time
Reduced 15 a la carte services to 3 core offers
2 ideal clients for the team to rally around, each with a core service
Internal growth and promotion tracks defined
Formalized outsourced positions

+38%

Revenue with 93% of clients

63%

Close ratio for ideal new clients, at new pricing and packages

*Business names have been modified for privacy.