Refresh of Our Ellevated Outcomes Website
Hi! We don’t do this often, but today we’re doing a mini-plug about a project we’ve been working on for a bit. And by “for a bit,” I mean “for a very long time” – as in, one year. It’s a refresh of our Ellevated Outcomes website!
Before we begin, I beg of you: please, don’t say, “I don’t see any changes…” haha. Because while I admit that they’re subtle and that many can’t even be seen with the naked eye, please humor us. For if you don’t, Nancy and our developer may cry.
Backstory
Believe it or not, 2021 is (intentionally) the first year we are focusing on a true marketing plan. Because if you were to see the OG Ellevated Outcomes business plan, you’d hopefully zero in on one meaningful sentence in the executive summary:
We want to delight clients so much that they can’t help tell others.
So for the first three years of our existence, that’s where our efforts, time, and money has gone: getting tangible outcomes for our clients; plus, adding in pops of humanity, surprise, and delight for them.
And well… it’s worked. Current client referrals drive 40-60% of our new business. We’re both thankful and proud of this. It’s like we do know what we’re doing, phew! ; )
And what about the other ~50% of our new business? Good ole’ fashioned business development.
And please rest assured: our client delight and business development strategies will not change! It’s who we are; and frankly, it brings our team so much personal joy and fun.
But.
When Sarah came along last year, she offered a new perspective. She challenged us – challenged me – to get our marketing act together. Once Sarah got inside our business and read flattering client quotes; saw how much money we helped people make; and felt the emotional relief of business owners who were able to step “off the hamster wheel…” she demanded to know:
“WHY AREN’T WE SHARING THIS WITH THE WORLD?! WHAT IS WRONG WITH YOU PEOPLE?”
I know, I know. It’s Sarah. She didn’t say it exactly like that. She did, however, say it wisely: in business vocabulary she knew would resonate with yours truly.
If you want me to reach my goals, I need marketing resources.
So we’ve spent the past six months designing – and executing – an actual marketing strategy. One that feels like us: sophisticated and subtle, yet human and digestible. In other words, if we’re doing it right, you’ve barely noticed. But maybe you have thought, “Oh, I feel like I’m starting to see more of Ellevated Outcomes. I think I like what they’re about. I feel like I know them…”
Upgrades
Specifically as it relates to our site, here are some upgrades I’d love to draw your attention to:
1. Client Outcomes
2. Our (simplified) Services
3. FAQs
And as for those things that can’t be seen with the naked eye, we have become fierce students of SEO. Eventually, we’ll circle back to tell you what we’ve learned, changed, and the impacts it’s made.
CTA
Lastly, a marketing fave: the call to action (if we may be so bold). If you’re one of our generous supporters and are interested in helping us be successful in this new phase of our own strategy, we have 3 humble requests:
1. Tell us where we should be! Could you make an intro for us to be a guest blogger, on a podcast, or to be a featured speaker / contributor to an event or publication that reaches our target clients? We try to be fun and helpful out there in the world. If someone needs content / contributions and we can help, it feels like a win-win. We’re shooting for 4 features in the design, health and wellness, or professional services world, beginning in September. Please comment below if you have suggestions / helpful intros to make, and we’ll get in touch.
2. Sign up in our new subscribe bar for blog post alerts, personal quarterly newsletters, and occasional exciting announcements. As the “unsubscribe queen,” I’m all about less is more – promise.
3. Say hello to us on IG. We’re not interested in just followers. Our team takes turn (wo)manning the account, and we each want to connect with real humans – just digitally.
I try to say this often, and I hope that it’s enough. Thank you for your encouragement, support, and being advocates for us IRL. Many of our clients have expressed that in their own businesses, marketing is something that they dread. And we get it: it’s downright vulnerable (read: scary) to promote your products and services to the world – especially when they feel so personal. So as always, we take our leadership responsibility in the world seriously. And we hope that we can role model what marketing can look like with… you guessed it: integrity.
