WIIFM? (What’s In It For Me?)
Over the past couple months, I finally got bold enough to tell a few trusted compadres that I would be starting a business-lifestyle blog. My ultra-supportive (yet ultra-practical) fiancé immediately peppered me with, well, practical questions: Who’s your target audience? What’s the objective? etc. Fair enough. I had already ruminated on these questions without drawing final […]
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