The Success Solution: the Marketing Myth

Make More Money Posted by Julie Sellers

Before getting into today’s content, I want to acknowledge, well… this past week. Many people are feeling it, in different ways. And while I have my own clear point of view, I find one of the most fascinating things to be: engaging with worldviews that are different from mine. So currently, I’m digesting and plan to share a more personal update next Sunday.

But for now, I’ll stick to the plan: sharing a 2-part marketing workshop that our beloved client Courtney Henry of The Success Solution, is teaching this Thursday, November 14th.

courtney henry of the success solution teaching marketing

A couple months ago, you may recall that I highlighted a simple, resonant problem and solution: Problem: Sales are Slow. Solution: Strategy. Well… we’re 7 months later, and while some people have taken action and seen record results(!), I know that others are feeling the pain of a slow sales year. So I want to circle back with a phrase I think about a lot:

What got you here, won’t get you there.

It kind of blows my mind, when people expect to do the same things over and over, to level-up their business (or maintain a business with changing external factors).

And don’t get me wrong: I absolutely believe in “back to basics.” Simple, timeless frameworks, executed consistently, will always work. Buuuuuuut you must refocus, level up, and adjust your inputs, as you and the world around you change. So I couldn’t be more excited to offer you the opportunity for a Marketing Reset this week. I know for sure: it’s the perfect time for it, for so many of us.

The Marketing Myth: Why Doing More Is Holding Your Business Back

Part 1: Thursday, November 14th at 9am PT / 12pm ET
Part 2: Thursday, December 12th at 9am PT / 12pm ET

In this two-part workshop, we’ll learn:

The single most important mindset shift for better marketing ROI
A framework for choosing marketing activities that work for you and your audience
How to plan your marketing with clear start and end dates
Practical steps to implement before year-end

Plus, you’ll have the opportunity to get expert-level guidance and feedback on your specific challenges and how to transform them into a marketing strategy.

And reminder: a marketing strategy isn’t a list of Instagram posts – nor even (wait for it)… solely relational business development. BD is just one type of marketing.

A full marketing strategy is a cohesive system of activies, working together and feeding off one another so that the whole is greater than the sum of its parts.

Personally, I can’t wait to attend. I love learning from others’ expert points of view (BTW: Courtney is the marketing expert I personally solicit feedback from when I want a fresh perspective). I love opportunties like this to get out of my own weeds and look at Ellevated Outcomes’ work with fresh eyes. So, I hope that I’ll see you there!