Julie Sellers,
CEO & Client Strategist

After a bold move from Europe to the US, Julie Sellers founded Ellevated Outcomes to offer a new service for creative entrepreneurs: customized business strategy to change the trajectory of their businesses and lives.

In early 2017 Julie completed her Executive MBA in Paris, France while simultaneously building a multi-million-dollar financial services business in London, England. Prior to London, Julie resided in Boston, Massachusetts where she advised c-suite executives on where to expand their business internationally, new products to add to their company’s portfolio, and how to streamline sales and operations to increase revenue while decreasing effort.

After years spent developing her personal business strategy, Julie packed up her family and moved to Nashville: the ideal place to build a company that married Julie’s love of business and unique international experience with a longing to work with creative entrepreneurs.

Julie has worked with new and existing businesses in several dimensions:

• Optimizing existing businesses, priming them for sustainable growth.
• Realigning businesses with target markets and pricing that magnify their strengths and create more profitable opportunities.
• Assessing new business opportunities – advising when to expand and when not to.

Julie leads with intention, thoughtfulness, and attention to detail. She complements these attributes with confidence, clarity, and holding herself and others accountable for excellence in execution. Internally and externally, she attracts people who want to create truly exceptional lives and businesses, reaching beyond what they’ve seen role modeled before.

Her strategy superpower is Marketing & Finance.

Cara Jackson,
Client Strategist

Cara is a well-known, attention-commanding lawyer and business manager in the Nashville Creative market. She began her career in NYC at Rodale Inc, working in corporate communications, business development, and business affairs. In 2007, Cara relocated to Nashville to work at Bass, Berry & Sims as an associate in the Intellectual Property & Technology Group, where she counseled start-ups to publicly traded companies on IP matters. She later transitioned into a business development and strategic role with the firm, as the Managing Director for the Corporate & Securities Practice.

In 2015, Cara jumped into entrepreneurship, launching a business management firm for creative businesses, with 40+ clients, whose needs ranged from business formation and capital raising, to building infrastructure and streamlining processes.

Cara studied English at Vanderbilt University, then earned her J.D. from Benjamin N. Cardozo School of Law in NYC. She is licensed to practice law in New York and Tennessee.

She spends most of her time, professionally and personally, supporting the arts and creative community. She’s served as President of the Board of Directors for the Nashville Opera and on the Board of Ten Thousand Villages.

A former New Yorker and East Nashvillian, these days you can find her living in Brentwood (a bit reluctantly). However, she’s found the upsides of suburban life to be: plenty of space for her husband, sweet old dog, and room to exercise her love for interior design. When she’s not dreaming up new designs for her home, you can find her shopping, spending time in the mountains of NC, and getting lost in cult documentaries.

Her strategy superpowers are Legal & Business Development.

Erin Wolff,
Client Strategist

Erin joins Ellevated Outcomes with the ideal range of experiences in corporate retail, consulting, and hospitality. She’s managed product categories and teams at for UncommonGoods and Rodale Inc; consulted for direct to consumer and wholesale brands; and is an entrepreneur herself, owning a property management business.

Her skills include creative visioning, product assessment, financial planning, and strategy development + execution. She’s that weirdo that gets joy from building complex excel spreadsheets (I mean, not weird to us but…). In her corporate and consulting roles, she’s specialized in product management: analyzing which products to cut, where to double down, and spotting opportunities to build new.

She is equally analytical and creative. While attending undergrad at UVA, she was a chemistry major, choreographed for the Dance Company, and sewed costumes for the drama department. She thrives in the fast paced and challenging world of the entrepreneur and tackles work with a levelheaded and solution-oriented approach. While loving technical work, Erin provides her clients an approachable, warm, and compassionate approach focused on deeply knowing her clients in order to orchestrate the best solutions. She is an “Arranger” – able to zoom out and see how to fit all of the pieces of the puzzle together for maximum impact to achieve goals.

Erin loves working with growing teams, merging the exciting vision for the future with the right structure and tactics of today. She loves helping CEOs develop confidence in their unique leadership style and build the culture they want to create.

Erin lives with her husband, two daughters, and three cats in her 1960s East Nashville ranch home. She loves doing 1000+ piece puzzles, boogie boarding at the beach, and baking cakes.

Her strategy superpower is People and Organizational Design.

Julia Sweitzer,
Client Strategist

Julia is a process and leadership communication architect, who has honed her craft in organizations of all sizes and industries, across multiple functions of the business. She’s worked in product development, marketing, and stakeholder management.

In her early career in Washington DC, Julia learned to love spreadsheets and strategy while analyzing innovation for Fortune 100 companies. In 2016 she moved to Nashville, immersing herself in the fashion industry at the Nashville Fashion Alliance and then at VF Corporation. Driven by her love of design, in 2018 Julia jumped at the opportunity to co-found and launch Nashville Design Week (NDW).

In 2021, Julia’s leadership and entrepreneurial experience at NDW, coupled with a personal wellness journey, inspired her move to the wellness mecca of Los Angeles. There, she deeply studied human-centric organizational growth, while earning her MBA at the impressive UCLA Anderson School of Management.

Julia’s love for design, wellness, process, and communication knows no bounds. Post-It notes pepper her walls and in her free time she “indulges” in leadership and personal development podcasts. A perfect night is hosting a small Sweitzer Soirée dinner party or attending a design event. Otherwise, you can catch her on the backpacking trail, shooting film photography, or writing for her personal newsletter, Chartreuse Muse. Julia is currently based in Boston with her husband, a landscape architect, and their cat, Pegasus.

Her strategy superpower is Process and Leadership Communication

Tammy McCammon-Tracy,
Chief Administrative Officer

Tammy is a corporate-minded, get-it-done professional by trade, and a small business creative, by heart. She’s a collaborator, who enjoys helping individuals, teams, and organizations achieve successful outcomes by leveraging strong project management and interpersonal skills to lead and drive toward big picture strategic objectives while pushing for 1% better today.

Her skill set includes strategic planning, project management, change management, and organizational support. You should also know that she has a deep love for office supplies, color coding, and lists. She’s never without a highlighter.

Tammy has two children: a son who lives in Minnesota and a daughter who lives in Nashville. She enjoys family, traveling, sports, and her semi-retired, flexible lifestyle.

Her strategy superpower is Project Management.